Program


The 25th anniversary edition of CFO Day 2026 is almost here! We are putting the final touches on what promises to be an inspiring and memorable program. With impactful speakers, thought-provoking sessions, and plenty of opportunities to connect with fellow finance leaders. We can't wait to welcome you later this month.
Please note that session times and rounds may still be subject to change in the coming days.
Date
Thursday 28 May 2026
Location
Grand Hotel Huis ter Duin
| 8:45 AM - 9:15 AM | Arrival & Registration Tappenbeck Foyer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:15 AM - 10:15 AM | Opening In the Eye of the Storm Picke You operate in systems where small shifts can trigger large consequences. External shocks rarely stay isolated. They ripple through markets, organizations and decisions. Chaos is not noise to eliminate. It is a reality to navigate. In this opening keynote, you step straight into the heart of that dynamic. Together with Margot Ribberink, former storm chaser, and scientifically trained meteorologist, you explore what happens when complex systems come under pressure. Not through spectacle, but through analysis. Together, you explore how extreme weather systems unfold, how patterns emerge in apparent randomness, and where predictability proves its value and where its limits lie. Chaos is rarely accidental. Small disturbances can trigger large effects, often far beyond the original epicenter. This opening does not offer ready-made answers. It sharpens your perception, expands your frame of reference, and sets the starting point for a day about holding direction within forces you cannot fully control. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:15 AM - 11:00 AM | Panel Discussion How CFOs Cut Through the Noise Picke How do you create clarity when everything around you is shifting at the same time? In a world where signals contradict each other, risks shift overnight and the pressure on finance keeps rising, clarity becomes a competitive advantage. In this conversation, moderated by Rens de Jong, Charlotte Hanneman (CFO Philips), Pieter Everard (CFO Picnic), Steven Zaat (CFO Air France - KLM) and Marijn Steegstra (Head of Wholesale Rabobank) share how they cut through the noise, bring focus when their organisations are being pulled in multiple directions and make confident decisions in moments of uncertainty. Marijn Steegstra (Head of Wholesale Netherlands and Sector Banking Europe, Africa and Asia Rabobank) adds an external perspective on the patterns she sees across organisations, challenging assumptions and reflecting on how companies navigate uncertainty in practice. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:00 AM - 11:15 AM | Announcement CFO of the Year Picke Celebrating exceptional financial leadership with the CFO of the Year Award | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:15 AM - 11:45 AM | Break Tappenbeck Foyer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:45 AM - 12:30 PM | Keynote Letting Go of Budgets and Illusions of Control to Regain Control Picke Budgets were designed to create control. Yet for many CFOs today, they do the opposite. They create illusions of control. Plans break faster than reporting cycles. Targets become outdated before the year has even started. Rigid detailed cost budgets prevent fast responses. And the gap between what the numbers say and what the business actually needs keeps widening. In this keynote, Bjarte Bogsnes does not argue for less discipline, less accountability, or financial looseness. He challenges something more fundamental: whether traditional management through fixed annual budgets are still the right instrument in a world defined by volatility, uncertainty, complexity and ambiguity. Drawing on (nearly) thirty years of experience with Beyond Budgeting in complex, global organizations, Bogsnes explores how CFOs can regain better control by shifting focus from static plans to adaptive decision-making. This is a session for CFOs and finance leaders who feel the tension between structure and reality every day. Not a plea to abandon control, but an invitation to redefine it. | Masterclass The End of Predictability: Why Every Finance Leader Must Become a Geopolitical Insider Van Berckel Lounge Hosted by Finance Factor Predictability is disappearing. Willem Post shows why that has become a direct business issue for every CFO. Known for his sharp analysis of U.S. politics, transatlantic relations and global power shifts, Post brings clarity to a world in which geopolitics is increasingly shaping supply chains, capital allocation, currency stability and growth assumptions.
How do you lead when trade policy becomes power politics, strategic resources turn into geopolitical leverage, and predictability can no longer be taken for granted? This session helps you look beyond headlines and focus on the developments that truly matter for risk, investment decisions and geographic exposure. Because today’s CFO needs more than financial insight alone. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:45 AM - 12:45 PM | Workshop Running the Business vs. Building the Future Panorama 7 How CFOs stay strategic in a world that constantly pulls them back into operations Today’s CFO is expected to do both: keep the business running and help shape the future of the organization. In practice, however, operational demands often take over. Board meetings, urgent decisions, transformations, organizational changes and talent challenges all compete for attention. Many finance leaders find themselves constantly reacting. Days fill up with operational issues, leaving little space to step back, think strategically and focus on the decisions that shape long-term direction. In this interactive workshop, leadership advisor Frans van Loef introduces a practical framework for redesigning your Personal Operating Model: the way you structure your roles, focus your attention and organise how you lead. Working through five drivers, Roles, Focus, Leadership Mode, Way of Working and Wellbeing, participants will reflect on their current operating model and identify where it supports their impact and where it quietly pulls them back into operational overload. The session also offers a rare opportunity to step back and reflect with fellow CFOs on the question every senior leader eventually faces: what kind of leader you need to be in the next phase of your organization and what may need to change in the way you lead today? Expect to leave with clear insights on what to stop, simplify or delegate, and how to create more space for strategic thinking, shifting your focus from running the business to building its future. | Masterclass The Hidden Growth Lever: Why CFOs Need to Rethink Payments Panorama 1 Hosted by Stripe Most CFOs still view payments as a cost to manage. But for a growing number of finance leaders, payment infrastructure is becoming a strategic lever for growth, expansion and customer conversion. The shift is bigger than efficiency alone. Modern payment capabilities increasingly influence how companies scale internationally, unlock new revenue models and remove friction from the customer journey. In this masterclass, we explore how finance leaders are repositioning payments from a back-office process to a driver of commercial performance and strategic flexibility. You’ll also hear directly from TicketSwap CFO Erik Wienk on how this played out in practice: the decisions they made, where the impact became visible, and what finance leaders should pay attention to when rethinking their own payment strategy. Whether you’re focused on scaling, profitability or international growth, this session opens up a conversation many finance teams are only just starting to have. | Roundtable The CFO’s Next Bet: Value, Risk and Leadership Beyond the Numbers Panorama 4 Hosted by EY Please note that submitting your preference for a Round Table does not guarantee participation. The role of the CFO is under unprecedented pressure. Geopolitical uncertainty, increasing regulation, inflation and the acceleration of AI make one thing clear: standing still is not an option. CFOs are expected to provide direction, make tough choices, and create value even when outcomes are uncertain. | Masterclass Navigating Geopolitical Uncertainty: How Geopolitical Volatility Impacts Your Day-to-Day Business, Liquidity and Risk Panorama 8 Hosted by Aon Ready to future-proof your finance strategy as global events disrupt business as usual? | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:30 PM - 1:30 PM | Lunch & Connect Network with Peers During Lunch Tappenbeck Foyer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:30 PM - 2:15 PM | Panel Discussion The Infrastructure Behind the AI Race Picke AI is not only driving demand for smarter technology, but also for massive investments in energy, data centres and infrastructure. As the global AI race accelerates, pressure on electricity networks, energy capacity and the physical systems behind economic growth is increasing just as rapidly. What does this mean for CFOs? Which infrastructure will become strategically critical for competitiveness? Where will the biggest bottlenecks emerge? And which investments will become unavoidable in an economy where technological growth is accelerating faster than physical capacity can keep up? This session explores the growing tension between the rapid expansion of AI infrastructure and the energy systems required to support it. A conversation about energy, infrastructure, investment and the economic consequences of the AI race, and why this is no longer just a technology discussion, but a strategic boardroom issue.
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| 1:30 PM - 2:30 PM | Masterclass Beyond Budgeting: From Concept to Your Reality Van Berckel Lounge Bjarte’s keynote typically triggers the same reaction: “This makes sense, but how do we do this here, without losing control or credibility?” That’s exactly what this small-group session is for. In a limited setting, Bjarte opens the floor for a moderated in-depth Q&A with CFOs and senior finance leaders. No deck. No scripted content. Just an honest conversation about what happens when you challenge one of the most entrenched processes in the company. Expect concrete discussion on cost control, shareholder confidence, the resistance you will face and failures to avoid. Bring your own situations and dilemmas and learn from the questions others are wrestling with. The session is open, candid, and grounded in practice, aimed at helping you leave with clearer options and more confidence about next steps. | Masterclass From Board Reporting Complexity to Decision Clarity Panorama 1 Hosted by think-cell In the days leading up to a board meeting, the numbers rarely stand still. Forecasts shift, assumptions evolve, and figures that looked solid yesterday may already tell a different story today. In this environment, the challenge is rarely a lack of data, but turning complex reporting into a clear story that helps boards focus on the decisions that matter. In this interactive masterclass, CFOs and senior finance leaders will explore how greater clarity can be brought to board-level financial communication. Drawing on real boardroom examples, we will discuss how complex reporting can be translated into clearer financial narratives and visuals that support more focused discussions and decisions in the boardroom. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:30 PM - 2:45 PM | Workshop Geopolitics and Your Strategy: Where Do You Place Your Bets? Panorama 7 Hosted by Rabobank Strategic Allocation Exercise Geopolitics are reshaping the global business landscape. Trade tensions, industrial policy, reshoring, and geopolitical fragmentation are forcing companies to rethink where they produce, invest and grow. For you as CFOs and finance leaders, this is no longer an abstract macroeconomic discussion. It directly impacts capital allocation, geographic exposure, supply chain resilience and currency risk. You will then step into your role of CFO of a fictional multinational company and face a strategic question increasingly relevant in today’s boardrooms: Where do you position your company in a geopolitically fragmented world? | Round Table Game Theory in Practice: Taking Decisions with Maximum Certainty Panorama 5 Hosted by TWS Partners Please note that submitting your preference for a Round Table does not guarantee participation. How often are you faced with defining the best course of action in strategic interactions? In a world where strategic decisions mark the difference between success and failure, game theory has emerged as a remarkable force in revolutionising strategic decision making. Whether it’s about securing business through tenders, renegotiating with a major client or customer, choosing the right pricing strategy for your market, or ensuring your teams achieve the best outcomes in complex negotiation settings, game theory provides a structured way to navigate these challenges. In our session, we explore how this fascinating methodology empowers organisations to act with foresight and helps to create maximum certainty for your strategic decisions. The CPOs of KPN and Heijmans will share their journey with game theory and how they achieved results beyond expectations. Discover why it’s time to test this transformative methodology in your organisation. | Round Table Pay Transparency and the Hidden Risks of Pre-Hiring Decisions Panorama 6 Hosted by Aon How to Leverage People-First Practices to Drive Financial Resilience and Mitigate Risk | Roundtable Stop Funding the Black Box: Making Defensible Investment Decisions as a CFO Panorama 3 Hosted by Apptio Please note that submitting your preference for a Round Table does not guarantee participation. Every investment is a trade-off. Saying yes to one initiative means saying no to another. For CFOs, the real challenge isn’t what to start, it’s what to stop, and being able to defend that decision. In this roundtable, finance leaders share how they approach these decisions in practice. How do you rebalance run, grow and transform in line with strategy? And how do you clearly explain these trade-offs to the CEO, CIO and board? | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:45 PM - 3:15 PM | Break Tappenbeck Foyer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:15 PM - 4:15 PM | Panel Discussion The Price of Independence Picke When does strategic autonomy actually become financially rational? For years, you as a finance leader operated in a world where one logic dominated: optimize for cost, efficiency and scale. That logic is starting to crack. In this session, three very different perspectives come together. What is the price of independence and when is it worth paying? | Masterclass Scaling Picnic: How Data, Talent and Decision-Making Drive Hyper Growth Van Berckel Lounge Hosted by Rabobank In this fireside conversation, Laurens Meester, Senior Relationship Banker at Rabobank, speaks with Pieter Everard, CFO of Picnic, about the realities behind scaling one of Europe’s fastest-growing online grocery businesses. The discussion explores how Picnic uses data to support strategic decision-making, improve operational performance and identify opportunities for growth in an increasingly competitive market. Rather than focusing purely on technology, this conversation offers an inside look at the decisions, trade-offs and organisational choices that shape hyper growth from a CFO perspective. | Masterclass AI Adoption in Finance: How Do You Move Fast Without Losing Control? Panorama 8 Hosted by Tagetik AI is rapidly reshaping the finance function. But as adoption accelerates, finance leaders are increasingly challenged by a different question: how do you embrace AI-driven innovation without losing trust, transparency and human judgment along the way? In this masterclass, Wolters Kluwer CCH Tagetik combines market insights and practical perspectives with room for discussion and experience-sharing among finance leaders in the room. . | Roundtable How AI Is Reshaping Commerce and What It Means for CFOs Panorama 3 Hosted by Stripe Please note that submitting your preference for a Round Table does not guarantee participation. AI is rapidly changing how companies sell, price, scale and compete. But while the technology moves fast, many finance leaders are still trying to determine where real value is created, where new risks emerge, and what this means for the role of finance itself. In this interactive roundtable, hosted together with Stripe, CFOs and finance leaders come together to discuss how AI is beginning to reshape commercial models, revenue streams and operational decision-making. What happens when pricing becomes dynamic, customer journeys increasingly autonomous, and commercial decisions are no longer fully human-led? And how do you maintain visibility, control and accountability as these shifts accelerate? | Roundtable NIS2: You’re Accountable. What Does ‘Being in Control’ Really Mean? Panorama 4 Hosted by mnemonic Please note that submitting your preference for a Round Table does not guarantee participation. Cyber risk has moved to the boardroom and with it, executive accountability. Under NIS2 and DORA, the question is no longer whether controls are in place, but how you establish real oversight: Where are you exposed, which risks are you consciously accepting, and how do you ensure those choices are informed and defensible? At the same time, digital complexity is accelerating. AI-driven processes, fragmented data and interconnected systems make exposure harder to see and easier to underestimate. So, what does “being in control” actually look like in this reality? In this roundtable, you exchange perspectives with peers on where control becomes less tangible, how to surface blind spots, and what it takes to strengthen grip on cyber risk. | Roundtable Stack Smarter, Not Bigger: When Does More Technology Start Slowing Finance Down? Panorama 5 Hosted by Airwallex Please note that submitting your preference for a Round Table does not guarantee participation. Finance teams rely on an ever-growing stack of systems across payments, procurement, forecasting and compliance. Each tool promises efficiency. In reality, many CFOs are left managing fragmented ecosystems that are harder to control, integrate and scale. In this roundtable, finance leaders exchange how they are navigating this trade-off. | Masterclass When Resilience Gets Tested: Leadership, Risk and Adaptability Under Pressure Panorama 1 Hosted by Sijthoff Accountants Academy Cyber threats, AI acceleration and geopolitical instability are exposing how vulnerable organizations can become when pressure builds faster than systems, structures and decision-making are able to adapt. For CFOs, resilience is no longer just about control or continuity. It raises broader leadership questions around adaptability, vulnerability and how organizations respond when certainty starts to disappear. This interactive masterclass, hosted by Sijthoff Academy, opens with a fireside conversation with a CFO and senior business leader and Vincent Wanders, who will share firsthand perspectives on organizational resilience, disruption and leadership under pressure. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:15 PM - 4:30 PM | Break Tappenbeck Foyer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:30 PM - 5:00 PM | Plenary Closing Klaas Knot: When the World No Longer Feels Stable Picke What happens to decision-making when volatility becomes constant, information becomes harder to trust and markets increasingly react on emotion? In this closing conversation of CFO Day 2026, moderated by Rens de Jong, Klaas Knot reflects on the moments where financial stability suddenly disappeared, from the collapse of Fortis/ABN AMRO and the euro crisis to the pandemic, inflation shocks and today’s growing geopolitical fragmentation. A closing conversation about leadership, volatility and the growing challenge of staying clear headed in a world that no longer feels stable. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5:00 PM - 6:30 PM | Networking Drinks & Bites Tappenbeck Foyer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

