AI is rapidly changing how companies sell, price, scale and compete. But while the technology moves fast, many finance leaders are still trying to determine where real value is created, where new risks emerge, and what this means for the role of finance itself.

In this interactive roundtable, hosted together with Stripe, CFOs and finance leaders come together to discuss how AI is beginning to reshape commercial models, revenue streams and operational decision-making. What happens when pricing becomes dynamic, customer journeys increasingly autonomous, and commercial decisions are no longer fully human-led? And how do you maintain visibility, control and accountability as these shifts accelerate?
Rather than focusing on theory or hype, this session is designed as an open peer discussion around the strategic questions finance leaders are facing right now.
Where are organisations investing today? Which developments still feel uncertain? And how do you make confident decisions while the commercial landscape is shifting in real time?