In this fireside conversation, Laurens Meester, Senior Relationship Banker at Rabobank, speaks with Pieter Everard, CFO of Picnic, about the realities behind scaling one of Europe’s fastest-growing online grocery businesses.
The discussion explores how Picnic uses data to support strategic decision-making, improve operational performance and identify opportunities for growth in an increasingly competitive market.
Pieter also shares how the company builds and scales its organisation around talent, and why people, culture and leadership remain critical in sustaining long-term growth.
Rather than focusing purely on technology, this conversation offers an inside look at the decisions, trade-offs and organisational choices that shape hyper growth from a CFO perspective.
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