Name
Scaling Picnic: How Data, Talent and Decision-Making Drive Hyper Growth
Date & Time
Thursday, May 28, 2026, 3:15 PM - 4:15 PM
Pieter Everard Laurens Meester
Description

In this fireside conversation, Laurens Meester, Senior Relationship Banker at Rabobank, speaks with Pieter Everard, CFO of Picnic, about the realities behind scaling one of Europe’s fastest-growing online grocery businesses.

The discussion explores how Picnic uses data to support strategic decision-making, improve operational performance and identify opportunities for growth in an increasingly competitive market.
Pieter also shares how the company builds and scales its organisation around talent, and why people, culture and leadership remain critical in sustaining long-term growth.

Rather than focusing purely on technology, this conversation offers an inside look at the decisions, trade-offs and organisational choices that shape hyper growth from a CFO perspective.

Location Name
Van Berckel Lounge
Full Address
Grand Hotel Huis ter Duin
Kon. Astrid Boulevard 5
Noordwijk aan Zee
Noordwijk ZH 2202 BK
Netherlands
Session Type
Masterclass Round 3
Partner
Hosted by Rabobank
Type Sessie
Masterclass
Grip Session ID
312522
Trigger
23.04 - v2