| 9:00 AM - 10:00 AM | Plenary Arrival & Registration Enjoy coffee, tea and lunch on arrival. |
| 10:00 AM - 10:20 AM | Opening CHRO Day 2026 |
| 10:20 AM - 11:00 AM | Keynote |
| 11:00 AM - 11:15 AM | Break |
| 11:15 AM - 12:15 PM | Masterclass Round 1 Does Your Employer Brand Match the Employee Experience? [In Dutch] A strong employer brand is not defined by what an organization says about itself, but by what employees experience every day.
When culture, communication, and the employee experience are aligned, organizations create a credible employer brand that people experience, not just one they see.
In this masterclass, Rik ten Wolde shares how HR and Marketing work together at AFAS to create that alignment. Drawing on practical experience and real-world examples, he explores how closer collaboration between both functions helps organizations build an employer brand that employees genuinely recognize and believe in, strengthening both recruitment and retention.
Please note that this session will be in Dutch |
| 11:15 AM - 12:30 PM | Round Table - Round 1 | Round Table - Round 1 |
| 12:00 PM - 1:00 PM | Plenary Lunch Take a moment to savour a delicious lunch while reconnecting with familiar faces and forging new connections among fellow HR leaders. A perfect pause to reflect on the morning's insights before diving back into the conversation. |
| 2:30 PM - 3:30 PM | Masterclass - Round 2 | Workshop Rethinking the CHRO Role: From People Function to Architect of Organisational Capability For decades, organisations have been built around structures, processes and workforce models designed for stability and control. Today, that foundation is being challenged. While many organisations are focused on implementing AI, the real challenge lies elsewhere. Organisations that approach AI primarily as a technology risk missing the much bigger transformation: fundamentally redesigning how work is organised, how decisions are made and how organisational capability is created. After more than 35 years leading HR at executive level across international organisations, Nico Decock now works with organisations across Europe on the future of work, organisational capability and workforce transformation. Combining both perspectives, he brings a unique view of how the role of the CHRO is fundamentally evolving. In this interactive strategy session, Nico combines executive experience and cross-industry observations with a strategic discussion among peers. Together, participants will explore how organisations can redesign organisational capability for a world in which people, AI and new forms of collaboration increasingly create value, and what this means for the evolving role of the CHRO. Rather than leaving with answers about AI, participants will leave with better questions about the future of their organisations and the role they will play in shaping it. |
| 2:30 PM - 3:45 PM | Round Table - Round 2 | Round Table (closed session) Join the Club: Building a Positive Impact Culture As organisations grow, maintaining a strong culture becomes increasingly complex. Most organisations want people to take ownership, yet growth often brings more layers, more processes and more control.
How do you create an environment where people feel empowered to make decisions, leaders enable others to succeed and culture continues to strengthen as the organisation evolves?
The session opens with a moderated fireside conversation with Bruce Fecheyr-Lippens, CHRO of SD Worx, reflecting on the leadership choices, challenges and lessons that shaped the company's transformation.
Building on these insights, the session continues in an interactive round table, creating space for CHROs to exchange experiences, compare approaches and discuss the leadership and cultural challenges they face in their own organisations. Together with SD Worx, participants will explore what it takes to build a culture where trust, accountability and ownership reinforce one another, combining the experience of fellow HR leaders with the perspectives and expertise of SD Worx.
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| 4:00 PM - 4:30 PM | CHRO of the Year Award Show The CHRO of the Year Award celebrates HR leaders who make a lasting strategic impact through visionary leadership and innovative people strategy. During this special moment, the winner of the CHRO of the Year Award 2026 will be announced live. |
| 4:30 PM - 5:30 PM | Plenary Network Drinks & Bites Wind down the day with drinks and bites while connecting with your peers. |
