Rik ten Wolde is Senior Marketing Manager Employer Branding at AFAS Software, where he has been helping shape the organization's employer brand since 2011. Working at the intersection of HR and Marketing, he focuses on creating an employee experience that reflects the culture and values of the organization. Drawing on more than a decade of practical experience, Rik shares insights into how organizations can align culture, communication, and the employee experience to build a credible employer brand. His sessions combine real-world examples with practical perspectives on the role of HR and Marketing in strengthening employer branding, attracting talent, and supporting long-term employee engagement.