David Billings is Chief Strategy Officer at Empathy Lab by EPAM, where he helps global brands re-architect marketing, commerce and loyalty for an AI-mediated world. He works with CMOs and leadership teams to connect data, creativity, media and commerce into coordinated growth systems. David has led transformation programs for some of the world’s largest and most advanced marketing organisations, and regularly speaks on how AI is reshaping demand, brand power and the future of marketing leadership.