Ksenia has spent the past 15+ years guiding brands and agencies through digital, brand, and growth transformation. At Empathy Lab she partners with clients to uncover new value, extend their marketing and digital capabilities, and deliver omni-channel experiences rooted in consumer insight. She thrives on building trusted relationships, energizing teams, and keeping work grounded in real business outcomes. Curious by nature, Ksenia is especially drawn to the ways AI and emerging tech can unlock more personal, human connections.