Jan Ewoud ten Brinke is passionate about the changing role of HR and the impact of technology on people and organizations. At Youforce, he combines his HR expertise with a strong interest in transformation, innovation and the future of work. His career includes roles at Adecco and IBM in South Africa, as well as leadership experience at Fysius Rugexperts, where he focused on personal development and organizational growth. Across these different environments, he has seen how HR can play a central role in guiding organizations through change. With AI rapidly reshaping the workplace, Jan Ewoud is particularly interested in what this means for HR leaders: where technology can create greater efficiency, where the human perspective becomes even more important, and how HR can take a leading role in shaping that balance.