Name
Breakout session 2: From Grass to Glass from Data to Dairy – Be the leader that guides
Time
3:35 PM - 4:35 PM
Date
Friday, March 28, 2025
Location Name
The Beyond
Description

In a world where change is the only constant, FrieslandCampina is on a journey to become a truly data-centric organization—where AI, analytics, and technology power smarter decisions, faster innovation, and sustainable growth. But transformation isn’t just about technology—it’s about leadership.
•    How do we guide our teams through uncertainty?
•    How do we inspire others to trust and embrace data?
•    How do we move from ‘comfort’ to ‘courage’ in the AI-driven future?
This session is about leading the way. We’ll explore how FrieslandCampina is:
•    Using Databricks to unlock high-value use cases across the dairy value chain
•    Shifting from a centralized to a federated model, where teams take ownership of data
•    Empowering leaders to make AI and data part of everyday decision-making
•    Building a culture of trust, where responsible AI enables—not limits—innovation