Tijd
15:40 - 16:10
Sessie
The Human Algorithm: Rebuilding Belief in the AI Era
Beschrijving

As AI reshapes discovery and decision-making, consumer trust is more fragmented than ever. In a world where both influencers and algorithms are under scrutiny, the next wave of influence will be decentralised, peer-led, and rooted in real conversation. This session explores how brands can rebuild belief through people-powered networks - and why human connection will continue to shape the technology behind the future of search, social, and brand discovery.